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Podcasting and Misguided Media Companies

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With media execs and advertisers meeting at Banff this week to discuss getting people to pay for one-inch flickery movies on iPods and cellphones, British sociologist Michael Bull warns them to expect disappointment.

His research shows that iPod lovers, especially the advertisers' favorite demographic of well-heeled young professionals, increasingly use technology to filter what they see and hear. Their iPods are used to screen out dull ads and content, while podcasting extends this user control over broadcast radio.

In this interview at ABC News, Steve Jobs discusses podcasting in the latest version of iTunes and on iPods. He emphasizes that, as a user, "what podcasting does is it lets me pick out those precise things I'm interested in".

Via LifeHacker, here is an article at Apple on recording your first podcast with GarageBand, and have it sound professional.

Podcasting and Misguided Media Companies [ABC News, MacNews, LifeHacker]


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